Lunar Hard Seltzer Crowdfunding Campaign

Lunar is an award-winning craft hard seltzer spotlighting traditional and modern Asian flavors. As the brand’s in-house Content Producer, I directed, shot, and edited Lunar’s 2022-2023 crowdfunding campaign video and assisted with various aspects of pre-production, from location scouting to script-writing. The campaign has raised over $267K in funding.

Lunar is a first-of-its-kind, award-winning craft hard seltzer spotlighting traditional and modern Asian flavors with real fruits and ingredients. Founded in 2019 by longtime friends Sean Ro and Kevin Wong, the brand offers four core flavors including Yuzu, Lychee, Korean Plum, and Passionfruit — which can be shipped nationwide and found at over 250 locations in New York City including Trader Joe's, Whole Foods, and H-Mart.

Advocating for diversity and representation in the beverage industry, Lunar takes a cultural, culinary approach to flavor innovation, frequently releasing flavor collaborations with Asian American chefs, creators, and Michelin-starred restaurants. Lunar has been consistently ranked among the best hard seltzers by media publications including Men's Health, Delish, Rolling Stone, Mic, Gear Patrol, Brewbound, and many more. Learn more at drinklunar.com and @drinklunar.