Ep. 3: How to Build a Standout Business with Michelle Ward
Today's episode is all about authenticity and how to build a brand that stands out from the crowd. I couldn't think of a better guest for this topic than Michelle Ward, a multi-passionate career coach, creative entrepreneur, and all-around lovely human being. Known far and wide as The When I Grow Up Coach, Michelle has helped hundreds of creative women get out of their soul-sucking jobs and into their own authentic and fulfilling businesses.
If you've thought about switching careers and/or taking the self-employment route, you'll definitely want to stick around. Michelle walks us through her journey to becoming a career coach and how she discovered her "business uniquity."
In today's episode, we discuss:
-Michelle's work and mission as a career coach and creative entrepreneur (12:40)
-what a day in the life is like for The When I Grow Up Coach (13:03)
-the importance of authenticity and how to figure out your own "business uniquity" (16:55)
-why you don't need to reinvent the wheel to be special (20:26)
-a simple exercise for figuring out your brand (21:09)
-how Michelle's voice came through in her branding (24:18)
-the most common fears and doubts of Michelle's clients (27:13)
-why you should listen to your fears (29:21)
-allowing your dreams to change (38:27)
Connect with Michelle: